If you own a small business, you’re likely always looking for new customers and ways to drive potential customers to your website, but you’ve also probably learned that making a splash online is a pretty big task to take on with some hurdles along the way. Maybe you’ve heard of SEO but you’re entirely sure what it is and how it can help boost business. Let’s go over that right now.
What is Search Engine Optimization?
SEO stands for search engine optimization and is a tool that can be used to help your business’ website show up higher on search engines like Google. The websites that appear the highest in search engine results get the majority of online traffic because these days people don’t have time to spend going through pages and pages of Google search results. Using SEO effectively for your small business allows you to have the same chance at ranking high as large companies with budgets that would run laps around yours.
As a small business owner, the main areas of SEO you’ll want to consider are:
- Website: A clean, fast, user-friendly, mobile-friendly is key.
- Content: You want to create engaging content to draw customers in and show them why they should choose you and stick with you..and share you with their friends and family!
- Local SEO: Local businesses should consider local SEO practices.
- Credibility: You want to show potential customers that you are trustworthy. This can be done with reviews, portfolios, and testimonials.
How Can SEO Help My Small Business?
SEO is in fact, one of the best ways for small businesses to generate traffic to your website as well as brand awareness. Here are some ways that SEO can give you a boost in business:
Reach Your Target Audience
When you use SEO effectively, you are able to bring droves of customers to you instead of you having to go out and find them. Proper SEO techniques for your small business will allow customers to not only come to you but to also make meaningful connections with your brand.
Expand Your Brand
Gone are the days of companies only targeting a local audience. Thanks to the Internet, social media, and SEO our audiences are now essentially limitless. SEO will allow people in your backyard and across the world to read about your business, visit your business’ webpage, and even place orders. If customers become especially fond of your business and what you share online, they will even share your website and products with their friends and online followers allowing your brand to expand even more.
Bring in More Customers
As your brand expands with SEO, you will see an increase in visitors to your website and customers. Studies have shown that SEO optimized websites grow twice as fast as businesses without one.
SEO can help you, the small business owner, create faster and easy-to-navigate websites. This is because SEO is about optimizing your search engine results but also about improving the whole user experience. You don’t want to do so much and rank high on Google and see an increase in your traffic, but when visitors get to your website it’s slow, has broken links, and they are forced to immediately exit and move on the next. You want to draw them in with SEO and keep them with a killer website that they will come back to time and time again. A fast, easy-to-use website with engaging content with keep visitors on the website longer and keep them coming back for more.
Link building can be done by asking for links from businesses that you are affiliated with. This is an important step because links are one of the top three ranking factors for Google SEO. So, you want to have links to your website’s copy. A link is a way for users to navigate between pages on the internet. Link building can be one of the most daunting parts of SEO, so it might be a good idea to get some expert help on this one to ensure it’s done effectively.
The Importance of Content and SEO
A high SEO ranking is what is going to bring customers to your website, but what’s going to keep them there and bring them back is engaging content. When the content is on-par, visitors will share it with their friends, families, and on their social media channels, thus attracting even more visitors and customers to your website. You want to make sure your content is polished without grammatical and spelling errors.
Picking the right keywords to optimize your content is another very important piece of the SEO puzzle. If your brand is focused locally, it’s a good idea to use the local area as a keyword in addition to any products you are trying to sell or problems you are trying to solve via your services and products. With that being said, don’t jam keywords into every sentence. You don’t want to jam keywords down your customers’ throats. Instead, sprinkle them into the copy naturally so that it flows naturally and is easy to read.
Small Business SEO Checklist
- Register with Google Search Console
- Create a Google My Business Listing
- Register with Bing Webmaster Tools
- Do research on keywords and pinpoint which keywords will work best for your business
- Organize your keywords by page
- Optimize your page titles
So, Does SEO Work for Small Business?
You’ve probably already figured out the answer to this question by now is a big, fat yes! When you provide useful content on your business’ website you are able to be optimized in the search engine results and compete with massive corporations that otherwise would easily rob you of potential customers. That being said, it is important that you invest some time and money into your brand’s SEO. But, when SEO is done correctly, it’s an investment that will be well worth it. SEO is one of the most efficient and affordable marketing strategies out there today, so hop on board and watch your business boom!