Why General Contractors Need to Invest in SEO
While there are numerous digital marketing tools and all of them are useful for contractors, the most essential tool out there is SEO, or Search Engine Optimization.
Search Engine Optimization is just what it sounds like; optimizing a website in order to gain a high ranking on the search engines, enabling their target market to find them.
Every great SEO strategy is shooting for the first ranking on the first page, however having one of the top three spots is a great accomplishment. The vast majority of consumers never look at the listings past the top three, which means that if you’re able to get your business listed in the top three, there’s a good chance your website will get a lot of traffic.
There are many reasons why general contractors and other service professionals need to invest in a great local SEO strategy. One of the top reasons is that most of today’s consumers head straight to Google or another search engine when they’re trying to find a particular type of business. They’re not looking in the phone book or scratching numbers down off of a billboard or commercial, and they’re not looking at full-page ads in a magazine. They’re really just turning on their SmartPhone and typing in relevant search terms.
If your business is not working on an SEO strategy, then it’s probably not going to show up on the top 10 pages, let alone the first page.
Another reason you need to invest in local SEO is that it brings traffic to your website. With a high search engine ranking, visitors will be heading to your website regularly. This increases your visibility and ensures that awareness of your business is growing.
The amazing thing is that with an intentional and strategic SEO plan, you can actually see results quickly. You won’t have to wait months for an all-encompassing digital marketing strategy to begin making waves. Instead, you have the potential to gain a top search ranking within just weeks, especially if you focus on local SEO, where you’re only competing with the other contractors in your area.
” An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings. ”
How to Create a Successful Local SEO Strategy for Contractors
As a contractor, you are going to want to begin creating and implementing a local SEO strategy right away. The sooner you focus on SEO, the sooner you will begin to see the results; increased visibility and website traffic, a number of warm, qualified leads, and growth in customers.
Here’s what you need to do to get started in local SEO:
Choose and optimize relevant keywords
The right keywords have the power to create an effective SEO strategy for your business. In order to do so, you will need to create a list of words that are relevant to your business and local community. Choose words that reflect the services that you have to offer.
After you’ve made a list of keywords, you’ll want to set up a Google AdWords account, which will enable you to use the Keyword Planner. With this planner, you’ll be able to enter your list of keywords in order to test them and see the amount of traffic that each one will generate. The planner even gives you suggestions for other key words.
Once you’ve tested your keywords, you’ll be able to make your final list and begin the optimization process. You will want to optimize your keywords on your website and in Google My Business, in order to increase your search engine ranking and increase your website traffic.
You’ll want to use your keywords on the various pages of your website, especially your homepage, service page, and the various landing pages. Keep it localized by including your location along with your keywords to increase your local SEO ranking.
Google My Business is essentially a small website that shows up on Google’s map on their results page. It provides a short look at your business, includes your contact information, and a link to your website. GMB increases your visibility and website traffic, making it an important part of your SEO strategy.
” If you want your web pages, content marketing, and email marketing to deliver optimal results, then you’ve got to understand how to research and use keywords in the current environment. ”
Online reviews are a necessary part of your SEO ranking. They show potential customers that your business is reliable and they are very useful for SEO as they validate your business in the eyes of Google. Reviews give your business legitimacy which makes Google give a higher ranking. In order to collect reviews, you can email your customers with a link to create them online.
Pay attention to results
To know whether your SEO campaigns are working or not, you’ll need to pay attention to your results. Watch your SEO ranking, and monitor your website traffic and conversions. If your ranking is rising, that’s a good sign that your SEO strategy is beginning to pay off. Check at least once a month to see where you stand on the search engines.
If your ranking is rising, you should see an increase in traffic and conversions. Keep an eye on Google Analytics to see where your traffic is coming from and to ensure that your SEO ranking is sending visitors your way. However, if your visitors aren’t converting, there’s a good chance you need to do some work on your website.
Remember, getting the leads to your website is only half the battle. The other half is conversion. You need the customers. Make sure your website is optimized to get them to say yes.
Bold Eye Media help contractors & Construction Companies stand out online!
A great local SEO strategy is essential for contractors and other service providers. It is the main thing that will enable their website to be found, which brings them customers. Creating an effective SEO strategy can be difficult, especially for those businesses that aren’t used to today’s digital marketing tools.
The good news is, you don’t have to fret if SEO seems impossible. By hiring an expert digital marketing agency such as Bold Eye Media, you’ll be able to relax and let a team of professionals develop and implement your digital marketing strategy for you. Bold Eye Media knows the ins and outs of SEO and will be able to create campaigns that will bring you the results you need.