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To Buy from You, Customers Have To Be Able To Find You
Having a good website just isn’t going to cut it anymore. You have to be bolder than that.
Google uses algorithms to return search results based on their relevance to a user’s search terms. If your business isn’t landing high in the search results, then you’re not going to be reaching enough of your target audience to meet your goals. So that nice website that functions smoothly and doesn’t frustrate customers with slow-loading pages and excessive clicks is great to have, but it’s not doing much for you if people aren’t finding it in the first place.
It’s therefore imperative that you’re doing all you can to make your website visible to as many people as possible, and this is why Local SEO (Search Engine Optimization) is so important. Local SEO utilizes trending keywords and phrases that your target audience is using in searches, making it more likely they’ll find you. It also incorporates other factors that improve a business’s position in search results.