Do you stand out or blend in?
When you make your products and services available to customers in your local area, the key earning their business is visibility. If people can’t find your business when they’re searching for help, they won’t be able to purchase your products or services.
Think of it like a brick-and-mortar retail premises in your local town or city. If you are on a road with high traffic, you have visibility and people will find you. On a back street, with no passing traffic, you are hidden. You’ll struggle to generate sales. Even with additional marketing, it can still be hard to locate your space.
Relevance in local search.
When someone uses a search engine such as Google, the search engine will display the results it feels are most relevant for the search query. The more you can do to help the search engine see that your website and content is relevant, the more visible your business will be.
There are a number of key steps that you can take to improve the visibility of your business in your local area. These are collectively part of something called Local SEO. This is the process of optimizing the ability for your website (and business) to be found in the search engines.
For any search performed for a local business, the user will usually be presented with a map and three businesses at the top of the page This will be supplemented with further details and reviews for each. If you want maximum visibility, it should be your mission to have your business appear here. It can be the difference in merely paying the bills and growth.
When your business has great Local SEO in place, it means more visitors to your website, more phone calls, more inquiries, and ultimately more sales.
Give your business an opportunity to stand out from the crowd.
Our free guide contains action points and tips that will help you to improve the visibility of your business in your local area. You can follow through the guide and take immediate action that will benefit your business.
*It’s important to note that you won’t see an immediate result with any of these changes. That’s not how the search engines work. However, the faster you make the appropriate changes for your business, the faster you’ll see results. Typically, we’d expect to see positive changes over a 4-8 week period.