Planning is what makes a custom website successful

If you’ve ever wondered why some websites are intuitive, easy-to-use, money making machines and some are...not, we’ve got the answer: planning. Taking the extra time to sit down and think through how to bring each element of your vision to life can make all the difference to the end product.

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In order to make your custom website bold it requires great planning.

Your website is your online front door allowing new and existing customers to find the information they need to know about all the great things you do.

It’s imperative that it be a true reflection of who you are and what you do because there are no second chances on the internet.

Jumping into a new website build or a website revamp without a proper plan in place is the quickest way to be disappointed with the results.

Taking the extra time to think through what you want out of your website, and why, is time well spent. This will give you and your website designer a deeper understanding of what you want, why you want it, and how best to get to that outcome.

Don’t let your story get buried in a bad website. Planning can help you and your website convert more visitors into customers with better results for everyone.

Bold Eye Media website strategy

Work more effectively

Working with a design partner is very much a collaboration between you and them. In order to make the most of this relationship, it’s vital that you are able to clearly articulate your wants, needs, and ideas in a way that the designer can easily understand.

On the designer’s side, it’s important that they listen to your ideas and are able to make suggestions that will result in a better product.

Together, this partnership can deliver fantastic results, but it requires proper planning and strong communication.

Coming into a potential partnership with a clear plan and easy-to-understand project brief helps everyone involved start on the same page and move forward with ease.

A great website does these things...

Results from a strong partnership between you and your design partner.
Delivers solid results for your business.
Engages your target audience and entices them to become a customer.
Showcases your products and services in a clear, compelling way.
Brings value to your customers through information and education.
Is delivered on time and on budget.

A clear, well-written project brief can help you achieve all of these goals!

What's included in your Website Blueprint?

With our Website Blueprint, you can get professional help to dig deeper into your website project requirements so you walk away with a powerful project brief that will help ensure the success of your website build. We’ll work with you to fully understand everything that you need for your project and help you understand how it will all come together from a technical perspective. At the end of this process, you will have a clear project brief that can be used with any agency, including us.

Discovery Meeting

In this virtual meeting, we will meet with you and your team to discuss your new website project. We’ll listen to your needs, wants, and wishes and ask lots of questions so we can drill down into the specifics. This will help all parties understand the full scope of the work required. It also allows you the opportunity to think in great detail about your target audience and their needs.

Bold Eye Media website strategy
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Complete Project Brief

After the Discovery Meeting, we’ll take all of the notes we took during our Discovery Meeting to put together a complete project brief that you can use with any design agency. This project brief will detail all your requirements and goals, along with any necessary data.

Deduction on Future Work

If you choose to continue to work with us on the next stages of your website project, we deduct the cost of our Website Blueprint in our project bid. This is because we view this process as an integral part of the process of building any website. It’s a crucial first step towards launching a great new website for your business.

Website Design And Marketing Agency Bellingham

How do i get started on a custom website design project?

We’ve worked with many business owners through the years and we’ve found that crafting a great project brief is something that all of them struggle with. With that in mind, we’ve created a process that will end with you having a clear, compelling, and in-depth project brief that you can take to any design agency you wish to work with. This project brief will map out the work that needs to be completed along with a list of deliverables that meets your needs and requirements.

A good project brief is essential to facilitating a great working relationship between you and your chosen design team. It helps bring your website vision to life and holds your design partners accountable to a written list of necessary elements.

Our process starts with a Discovery Meeting. In this virtual meeting, we will sit down with your team to get a better understanding of your goals for your new website. Be prepared to answer a lot of questions. Many of them will be “why.” We love this question because it helps you to think more deeply about your requirements and how they will work for your target audience. At the end of the day, your website is really about your customers and what they need in order to connect with you and your business. That’s what we aim to discover in this meeting.

And that’s it. That’s all we need from you. We’ll take our extensive meeting notes and turn them into a complete project brief all ready for you to hand over to your chosen design partner to get your project moving. If you choose to work with us, we’ll deduct the $1,000 Discovery Service from our proposal.


Custom Website Blueprint

$1,000 one time payment
  • Discovery Meeting
  • Complete Project Brief
  • Deduction on Future Work

Frequently Asked Questions (FAQs)

Why do I need a Discovery Meeting?

As a business owner, you have a clear picture in your mind of what you want your website to do and be but, sometimes, it can be hard to translate that into actionable communication to a design partner. A Discovery Meeting is a chance for you to sit down with our team of experts who can help you take what’s in your head and put it on paper in a way that is helpful for you and any future design agency you work with.

Do I need to work with your company after?

Nope. By purchasing the Discovery Service, you are under no obligation to continue to work with us on the actual web design project. At the end of the process, you will own the resulting project brief and can take it to any design agency of your choosing. However, if you choose to continue to work with us, the cost of the Discovery Service will be deducted from our proposal.

What is a project brief?

A project brief is a detailed document that explains the purpose of your website, the requirements for your website, any particular technical needs, and, most importantly, your goals.

Why should I work with you?

Our agency has been in business since 2016 and has over a decade of experience with WordPress, web design, and marketing. Our friendly team of experts loves to help business owners design the perfect website for their needs, from start to finish.

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