Lead Generation
“Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses on digital marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” ~ Marketo
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Your website has a lot of jobs to do... Help people find you in search engines. Tell visitors about your company. Turn those visitors into people interested in working with you.